BT* is a design consultancy with over 25 years of experience working with some of the biggest brands in the world.

We are a boutique team of bright, creative, adaptive experts who think outside the box — pushing boundaries and collaborating with clients who share that same passion and belief.

Be bold and SAY HELLO.


  • advertising
  • branding
  • campaigns
  • creative direction
  • digital
  • graphic design
  • guidelines
  • infographics
  • logos
  • messaging & copy
  • naming
  • packaging
  • presentations
  • social media
  • strategy
  • websites
  • workplace branding
  • video

We are only as good as the company we keep.

About Betsy

Surely, I am one of the luckiest people alive- to have found a passion in childhood that became a career. I love what I do and do what I love.

Curious, independent, and rational with a determined mindset- I learned I am a “1” on the Enneagram and an “architect” on the Meyer’s Briggs scale. I guess this helps explain my zest for life, leadership and the comfort I feel being bold and taking risks. 

Before launching BT* in 2019, I co-founded LOOK Agency, an award-winning advertising, branding, and marketing company that served some of the largest clients in the world for twenty years.

Today, my new consultancy’s goal is to collaborate with clients, colleagues and friends that share the same passion to unite and excite people, places, and things and make each day and the world a better place. My approach is focused, strategic, and high touch to help my clients look good and increase their bottom line. 

When I’m not working you can find me at our A-Frame in Rubicon Bay, Tahoe with my family and friends surfing, SUP’ing or hiking. 

Believe. Build. Beyond. Be. Betsy.